Live Auction

March 2024: Day One

Thu, Mar 14, 2024 11:00AM EDT
Lot 359

7-Up Single Sided Tin Advertisement Signs, Ca. 1970s, 4 pcs

Estimate: $400 - $800

Bid Increments

Price Bid Increment
$0 $5
$30 $10
$100 $25
$400 $50
$900 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$20,000 $2,500
$50,000 $5,000
$150,000 $10,000
Lot includes one Peter Max design 7-Up The Uncola sign, H 12", W 23.75". Trademark information in the lower left, 'No. 14 Mad in U.S.A. 1-71 Stout Sign Co., St. Louis, MO.' in the lower right. One 7-Up thermometer, H 17.25", W 5". Marked 'Barker. 71 2787'. One horizontal 'The Uncola' sign, H 2", W 28.25". One horizontal 'You like it, it likes you' sign, H 2.75", W 32.5". Provenance: Property of a Detroit, MI Private Collector


Larger Uncola sign has scratching in the red field of '7up'. The other three have general scuffing and scratching with pigment loss at the edges. | Please note all lots show signs of wear commensurate with age and use, and the lack of a statement regarding condition does not imply the lot is in perfect condition or completely free from defects or the effects of aging. Unless otherwise stated, all information provided is the opinion of DuMouchelles' specialists. Should you have any specific questions regarding the condition of this lot, please use the “Request Condition Report” or “Ask a Question” buttons or email conditions@dumoart.com.
Property of a Detroit, MI Private Collector